Project: Azionamenti - Laboratorio di possibilità (Laboratory of possibilities), 2024

Illustration, art direction, branding

💡The big idea: Translating the voices of young generations in visual stories for social media, and using illustrated banners to make classrooms pop. 

Azionamenti | Laboratory of Possibilities is an initiative aimed at expanding opportunities for personal growth, participation, and achievement for students, as a means to foster community and national development. The project addresses the systemic issues of early school dropout and educational inequality in Italy.

This initiative seeks to counteract these barriers by mobilizing and bringing together professionals and organizations with expertise in various fields, introducing innovative ideas and projects into schools.

As part of the project, I curated the visuals, designing monthly illustrations for social media about stories collected anonymously from the students. The illustrations had an impressive reach on Facebook and  sparked conversations about the topics of bullying, failure and idea of "success". 

I also curated website visuals, and the overall look and feel of the project, as well as graphic recording sessions in some of the schools involved in the project. Some visuals were printed on banners and various supports to effectively communicate and promote the initiative in the schools. 

More about Azionamenti | Laboratory of Possibilities, here.