A story about wine and family

Project: Occhetti Winery, 2023-24

Visual design, branding

💡The big idea:  A story about wine, family and dreams take shape in a visualization for clients and partners. 

For this project, I had the pleasure of designing the visuals for Occhetti's vinery, capturing the essence of Stefano's remarkable journey and the unique character of his vineyards in Monteu Roero.

Stefano’s story is one of transformation and deep connection to his roots. After a decade spent in Rome, Paris, and Stavanger, and a successful career as an engineer with an MBA from the Collège des Ingénieurs, Stefano returned to the hills of Roero in 2019. Inspired by the legacy of his grandfathers, he chose to leave corporate life behind and embrace the challenges and joys of winemaking.

The visuals I created tell the chapters of this compelling story, from the steep, demanding vineyards of Roero to the family-centered approach that defines Stefano’s work. Each illustration highlights a moment of his journey, crafted to resonate with the rich traditions of the vinery while bringing its narrative to life across social media platforms.

I've chosen as main palette the colors that most represent a vinery: green, yellow and purple. This project is a celebration of resilience, heritage, and the artistry of winemaking—shared with the world through simple, effective and colorful design.